Awards:
Top 10 Winner — Billie Eilish x Adobe Merch Design Contest - 2022
Featured Artist – Contributor Magazine – 2018
Top 30 Designer – Stevie Nicks Shawl Design Competition – 2015
Dean’s List – Savannah College of Art and Design – 2015
Doer and Dreamers Marketplace Vendor – Urban Outfitters – 2014
Sam Roberts is a creative and forward-thinking textile design leader with over ten years of experience developing trend-driven products, materials, patterns, and color strategies for leading global home and lifestyle brands. Known for her strong intuition for color, trend forecasting, and consumer insights, she creates collections that balance innovation, craftsmanship, and commercial success.
As both a conceptual thinker and collaborative leader, Sam specializes in translating emerging trends into compelling product stories across home décor, textiles, bedding, rugs, and decorative accessories. Her expertise spans the full product development lifecycle—from concept creation and trend research to client presentations, production, and market execution. She is recognized for building strong partnerships, leading cross-functional teams, and delivering thoughtful, design-forward solutions that resonate with today's consumer.
Currently serving as Design Director, Home Textiles at IHL Group, Sam leads the creative development of home décor and textile collections for major retail partners, overseeing trend strategy, product innovation, color direction, and design execution across multiple categories. Based in New York City, she brings a global perspective and a passion for creating products that are both beautiful and meaningful.